Even Best Buy likes Serial.

Given the mini-news flash of the day regarding Best Buy’s twit referencing the popular pod Serial its worth mentioning that line that we need to draw between what we think is funny and what is brand appropriate for your company. This tweet is very funny and sharp for those @Serial listeners but looks to have crossed that line from a Best Buy brand perspective.

Best-Buy-tweet

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s